by Lance Rubin
Oops I almost dropped the camera2012
This series is about taking pictures of ourselves to use online as our digital brand. Once only the domain of big companies, now we as individuals are managing our own personal brand. In almost all of these pieces you may notice the arm(s) reaching into the viewer's space to hold the camera and compose the shot of themselves. I find endless fascination with this concept of the managed personal brand.
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